THE PROBLEM
We All Get
In A Rut.
And yet, great ideas turn into great brands. How do you weather the inevitable storm?
When you're building something bigger than yourself, that's when the doubting voice starts to whisper in your ear. You feel like you've smacked into that famous brick/block wall. You're stuck!
Every hurdle you've crossed before seems like it was luck, every valley you trailed through was filled with hidden landmines, and every obstacle in front of you is riddled with Stop Signs.
SYMPTOM 1
You Can’t Find New Prospects.
Your website is up, you’re posting content on regular basis, and you’re networking at every opportunity. You’ve crossed everything on the "To-Do" list but it seems like it's not working.
Where do you even find new prospects
and why haven’t they found you?
SYMPTOM 2
You’re Not Making More Money.
So you're in business and revenue is maintained in the same place, month after month. The growth you’ve dreamed of just isn’t coming to reality. But how can this be? You have the projects and orders, so you must be doing something right? Right??
What could you be missing?
SYMPTOM 3
Your Recipe Doesn't Change.
You’ve tried to go for bigger and better projects, but that seems to be easier said than done. Other entrepreneurs and business owners who provide the same product as you, are charging double, triple, or even quadruple what you’re charging, and are landing those projects.
That has to be paralyzing in some way, right?
SYMPTOM 4
You Feel Like Bigger & Better Is
Far From Home.
Your perfect ideal prospect is either world's apart or just unapproachable. What do you have to do to break through to get to that next level and separate yourself from your competition? You know that it’s possible, but how can you tell if the first step is even the right step?
Are you overthinking your next step?
SYMPTOM 5
Forcing The Right Team To Blend.
Finding and keeping great people around you is very expensive emotionally and mentally. Maybe you’ve met candidates who look great on paper but are the complete opposite in person. You know there is talent out there that could benefit from your brand and connect with your mission.
How do you refine your sourcing?
HELLO! I'M MICHAEL CROWNE
I've Been
In Your
Position.
Every roadblock under the sun - you name it - I’ve walked alone through it. From hitting revenue ceilings to feeling intimidated by a saturated industry. From working with like-minded creatives to having to let go and walk away from unbalanced work environments. I’ve been there. I’ve felt stuck like you!
But throughout all of these challenges, there are things that I’ve learned that can prevent all of this from happening to you. One secret to growing your brand with as few bumps as possible.
THE SOLUTION
Better Brand.
Better Result.
And yet, great ideas turn into great brands. How do you weather the inevitable storm?
It starts at the foundation of your brand. Look at your brand like a tree - if you don't have strong roots, rich soil, water, plenty of sunlight - you will not live long!
Sometimes we all have to go back to the whiteboard and reinvent ourselves to highlight what makes us unique, how we can hone in on that, and channel it to our brand's benefit.
FORMULA 1
Attract Your Ideal Prospects.
Like a boomerang - What you put out into the world comes back to you. Every word on your website, social media, brand’s identity, and piece of work in your portfolio all need to sync in order to attract the right prospect.
When you make it easier for potentials to find you, you’ll start to see a steady, consistent influx of quality leads that you can then be selective with. Be choosy on your own terms!
FORMULA 2
Don’t Let The Good Ones Get Away.
There's nothing more soul-crushing than sending a pitch or proposal to your ideal prospect, only to watch the opportunity completely slip through your fingertips.
You want to make sure you land the deal, so the next time your ideal prospect walks through the door, they become yours and you come out on top!